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The platform is rolling out a fresh option that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service disclosed that it now features over 1 bn AI-generated clips.

Testing and Rollout

The update is being tested over the next few weeks before a full-scale release. This shift comes amid a rise in AI content, fueled by emerging content generation software.

The Broader AI Trend

Recent reports that nearly a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A considerable share of this output is deemed low-quality AI content, a term for substandard, bulk-generated content that is typically illogical or bizarre.

Based on user feedback that a lot of users like content made with AI tools, from digital art to science explainers, and we intend to give people the ability to adjust the amount of that, depending on their own choices,” said a spokesperson.

Volume and Proportions

The platform disclosed that there are now over a billion videos on its service labeled as made with AI. In total, over 100 mn media items are added to the platform each day, making AI content a limited part of its complete catalog.

User Control Features

Users will be in a position to reduce or increase the volume of AI-generated videos they watch by using the “manage topic” setting in the app and selecting the AI content topic. Further subjects that can already be controlled under the filter include politics, clothing, aesthetics, and dance.

AI Disclosure Rules

The platform’s guidelines oblige creators to label lifelike AI-generated content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its terms of service.

In addition, the app will henceforth apply an AI-generated watermark to content produced via its own AI tools, or detected by an collaborative effort for identifying content made by AI. This step is intended to help prevent users from seeking to bypass the tagging system.

AI Literacy Programs

The platform is also establishing a $2m AI literacy fund for experts and groups to create educational content about using AI responsibly. This initiative will benefit charitable organizations specializing in training computer science.

Platform Protection

TikTok has defended its content review process, amid discussion over plans to lay off hundreds of content moderators in Britain. The company is set to eliminate a significant number of roles in its trust and safety department in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.

A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The company reported a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”